Transforming the Entrepreneurial Mindset of Generation Z in Utilizing Digital Business Opportunities

Abstract

This study aims to analyze the transformation of the entrepreneurial mindset among Generation Z students in the Entrepreneurship Study Program, Faculty of Economics and Business, Universitas Negeri Makassar (UNM), and how they leverage business opportunities in the digital era. As digital natives, students are required to shift their paradigm from job seekers to adaptive opportunity creators. This study employs a descriptive qualitative method, with data collection techniques including in-depth interviews, observations, and documentation studies involving 60 active students who are currently pioneering businesses. Data analysis was conducted using the Miles, Huberman, and Saldana interactive model. The results indicate that a significant mindset transformation has occurred, with an average score of 4.40 (Very High). The highest indicators were found in digital-based innovation (4.60) and economic independence orientation (4.72). However, the aspect of resilience to failure remains in the moderate category (3.85). The utilization of business opportunities is dominated by the e-commerce and creative services sectors (41.7%), with the primary activity being social media trend analysis (93.3%). The findings confirm a positive correlation between the depth of mindset transformation and the sustainability of student businesses. This research recommends the need for curriculum reinforcement in risk management and mental toughness to support a more professional and sustainable entrepreneurial ecosystem within the university environment