Determinants of the Income Levels of General Merchants at Mamuju Central Market
DOI:
https://doi.org/10.59890/ijaamr.v4i9.312Keywords:
Business Capital, Business Duration, Business Location, Income LevelAbstract
This quantitative study was designed to analyse and measure the impact of business capital (X - 1) business duration (X_2) and business location (X_3) on traders' income (Y), both individually and collectively. ely. Sampling employed a purposive sampling technique based on the Slovin formula, yielding 45 trader respondents. Data analysis utilised multiple linear regression, classical assumption tests, t-tests, F-tests, and the coefficient of determination (R²). The results of the statistical tests confirmed the regression equation Y =2.678+ 0.219X1 + 0.634X2 + 0.129X3 The results of the t-test indicated that the length of positive and significant effect on income (t-calculated = 3.218 ; p = 0.003 ) whilst business capital (p = 0.159) and business location (p = a significant effect. A test (F-test) confirmed that these three variables collectively had a significant effect on traders' income levels with a coefficient of determination of 61.1 per cent, whereby the duration of business operation acted as the most dominant predictor in determining micro-retail profitability.
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