Research How Big Brands Fool Us Paper
DOI:
https://doi.org/10.59890/ijasr.v3i11.136Keywords:
Big Brands, Consumer Behavior, Manipulative Marketing, Advertising Influence, Brand TrustAbstract
The present study investigates the influence of gender on consumer perceptions toward the marketing strategies of big brands. The primary objective was to examine whether male and female consumers differ in their views regarding manipulative advertising practices, packaging appeal, brand trust, and purchasing behavior. Data were collected from 154 respondents through a structured questionnaire, and the results were analyzed using frequency distribution and chi-square tests. The findings revealed no significant association between gender and consumer perceptions, indicating that both males and females share similar opinions about big brand marketing tactics. The descriptive results showed that a majority of respondents acknowledge the manipulative nature of big brand advertising and agree that promotional strategies, such as attractive packaging and limited-time offers, influence their purchase decisions. However, many participants also expressed skepticism toward exaggerated claims, particularly regarding eco-friendly and sustainability messages. These insights suggest that modern consumers—irrespective of gender—are becoming more informed, critical, and conscious in their buying behavior. The study contributes to the theoretical understanding of consumer awareness and ethical marketing by highlighting the shift from gender-based to value-driven consumer behavior. It also offers practical implications for marketers, emphasizing the need for transparent, authentic, and socially responsible branding to build trust and long-term loyalty. Overall, the research concludes that consumer perceptions are now shaped more by awareness and credibility than by demographic factors like gender, reflecting an evolving marketplace where honesty and authenticity are key determinants of brand success
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