Marshall McLuhan and the Media Revolution: A Narrative Review of the Medium is the Message in the Perspective of Communication Sociology

Suyatno Kahar; Rahmat Abd Fatah

doi:10.59890/ijasr.v3i6.41

Authors

Suyatno Kahar Universitas Muhammadiyah Maluku Utara
Rahmat Abd Fatah Universitas Muhammadiyah Maluku Utara

DOI:

https://doi.org/10.59890/ijasr.v3i6.41

Keywords:

The Medium is the Message, sociology, communication, Marshall McLuhan

Abstract

The development of communication technology has transformed the way humans interact and perceive social reality. This article aims to narratively review the thoughts of Marshall McLuhan, particularly the concept of "the medium is the message," within the context of communication sociology. The method employed is a narrative review of relevant open-access scholarly publications, focusing on McLuhan’s theoretical contributions to contemporary social dynamics. The findings reveal that media are not merely channels for delivering messages, but also have structural impacts on social order and public thought patterns. This article concludes that McLuhan’s ideas remain relevant in understanding media ecology and the current disruptions of digital communication, while also recommending a stronger sociological approach to media studies

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