The Influence of Religious Values on the Decision to Purchase Israeli Products Among Housewives in Banjarmasin

Rina; Risnawati

doi:10.59890/ijasr.v3i6.43

Authors

Rina Islamic University of Kalimantan Muhammad Arsyad Al Banjari
Risnawati Islamic University of Kalimantan Muhammad Arsyad Al Banjari

DOI:

https://doi.org/10.59890/ijasr.v3i6.43

Keywords:

Religious Values, Purchasing Decisions, Israeli Products

Abstract

This study aims to analyze the influence of religious values on the decision to purchase Israeli products among housewives in Banjarmasin, South Kalimantan. Using a quantitative approach and non-probability sampling, this study involved 40 respondents with knowledge of Israeli products, and data was collected over a period of three months. Regression analysis results indicate that religious values significantly influence purchasing decisions (t-value = 2.324; significance = 0.023). These findings suggest that housewives with strong religious commitments tend to avoid Israeli products. This study provides insights for marketers in formulating strategies sensitive to consumers' cultural and religious values, and recommends the need for education about products in accordance with halal principles

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